For Immediate Release:
East Coast Games are Back and Bigger Than Ever
2500 Athletes, 20 Sports, over $500K in Economic Impact
Saint John, NB February 15, 2018 – The East Coast Games, Atlantic Canada’s largest annual multi-sport games, are happening in Saint John for a 4th consecutive year from June 22- 24, 2018. Last year’s games saw record participation at over 2100 competitors and the 2018 Games are set to grow again. The Organizing Committee is expecting the three-day event to include 20 different sporting events attracting nearly 2500 athletes.
“We are thrilled with how the Games have grown since we started, especially in 2017 when we exceeded 2100 athletes. In just four years, we’ve tripled in size. We’re on track to grow again in 2018 with the expansion of existing tournaments as well as the addition of new sports including cricket, weight lifting, and a running road race,” says Event Co-Chair, Keith Raynes. “It is exciting to see tournaments expand into the regional communities and the increase in participating sports. In the end it means that we are expanding the usage of the city fields and parks and having an increasing positive impact on the economy.”
The Organizing Committee has also announced the continued support of Presenting Sponsor, Emera New Brunswick. “Emera New Brunswick’s support has been invaluable to us in the development of these Games,” says Event Co-Chair, Bill MacMackin. “We truly appreciate this support of sport in our region and Emera New Brunswick’s continued help.”
Over the past three summers, almost 5000 athletes have descended on the fields and athletic centres around Saint John as a result of the East Coast Games and in 2018, the impact is growing.
“Sports tourism is big business for the city”, says Victoria Clarke, Executive Director of Discover Saint John. “With an estimated economic impact of over $500,000, hotels, restaurants, retailers and attractions will reap the benefits of the Games. It’s through the commitment and hard work of local volunteers like Keith and Bill that we continue to grow sports tourism in the city and drive economic growth in the tourism sector.”
The Organizing Committee is planning for the summer and posting new information to their website as tournament details become available with schedules to be released in the coming months. Be sure to mark your calendars for June 22-24, 2018 to see some exciting sporting events and talented athletes.
For more information, please visit our website www.eastcoastgames.ca.
East Coast Games Co-Chair, Keith Raynes